This bespoke floral setup was commissioned for Not Your Jaani’s exclusive pop-up event at the Hilton Hotel, Paddington. The aim was to create a striking focal point that echoed the brand’s elegance while enhancing the retail environment with fresh, vibrant florals.
The setup featured a uniquely contoured blush backdrop paired with a minimal plinth and retro telephone prop, softened with cascading floral arrangements in rich pinks, purples, and yellows. Each floral choice was carefully curated to reflect the vibrancy of the Not Your Jaani collection.
Executing the setup at this central London location came with its challenges. With no dedicated loading bay at the Hilton and the usual congestion around Paddington, logistics required precise timing and swift installation. Despite the constraints, our team transformed the compact space into an eye-catching brand moment that drew in guests and shoppers throughout the day.
This project is a testament to how impactful styling can elevate retail experiences and make boutique pop-ups feel polished, curated, and memorable.
February 23, 2025
